When talking about book publishing it is important to separate digital books from physical copies.
The distribution of a digital book will be done in the online stores of the book chains (for example, on the e-brit website, indiebook and more).
When we talk about the distribution stage of the book, we are actually talking about the last stage in the book’s publishing journey, and it is the one that allows the general public to be exposed to the new work.
When talking about book publishing it is important to separate digital books from physical copies. The distribution of a digital book will be done in the online stores of the book chains (for example, on the e-brit website, indiebook and more).
When we talk about physical books, we are usually talking about the bookstores of the Steamecki and Zumat books chains, and many authors who publish their book for the first time would like to see it on the shelf in the store closest to their home, but is this always the right step?
Is it worth distributing the book in physical stores?
First, it is important for us to say that we allow our writers to choose what suits them best and stand by their side all the way.
However, many authors who are writing their first book see bookstores as a necessary and critical step, but this is not the case.
It is important to know that in order to market the book to stores, the writer will often have to print hundreds and thousands of copies of the book, and once it enters the store there is no guarantee that they will buy it.
Unfortunately, we know that if a book does not sell enough copies in its first two weeks on the shelf, all the books will be returned to the author, and it is important to remember that this is a competitive and monopoly market.
Even when the book succeeds in being sold in bookstores, the sales royalties that go to the author can amount to a few shekels for each copy and this is something important to remember when choosing to go on a journey.
Royalties to the store that sold it, to the distribution company, to the publishing company were deducted from the price of the book, and what is left at the end for the writer is a few percentages that translate to about 1$ per sale.
Book publishing – distributing the book to stores
So.. how do you make it work?
The main mission of Trinity Hills Publishing is to help authors establish a solid and profitable author career.
When Dr. Mark Daniel, CEO and founder of the publishing house worked as an assistant in an established publishing house prior to the establishment of THP, he consistently saw book returns of boxes full of orphaned copies and realized that something had to change.
When it comes to who the industry refers to as “an unknown author”, the chance that his book will be selected from among all titles being submitted is zero or 0.001% at best. For this reason, THP has devised its own unique and tested solution to this major problem.
What are the alternatives for distributing the book?
As we mentioned earlier, there is an option of distributing digital copies in the online stores that have a wide audience and will allow the book to reach the relevant audience.
But it is also possible to distribute in the online stores an option to purchase a physical copy of the book that will be delivered directly to your home.
When talking about a physical copy sold in the online stores, this also has advantages, you don’t need to print hundreds of copies, the book is available for purchase at any time and can be marketed on social and traditional media networks and create demand and interest for it in the general public.
What are the alternatives for distributing the book?
As we mentioned earlier, there is an option of distributing a digital copy in the online stores that have a wide audience and will allow the book to reach the relevant audience.
But it is also possible to distribute in the online stores an option to purchase a physical copy of the book that will be delivered to your home or to the nearest post office.
There are several advantages to the production and distribution of a digital book and you can read more about them in the linked article.
When talking about a physical copy sold in the online stores, this also has advantages, you don’t need to print hundreds of copies, the book is available for purchase at any time and can be marketed on social networks and create demand and interest for it in the general public.
When should you start book publishing?
This is one of the most important questions in this regard, and first we will emphasize: any author of the Niv Books publishing house who wants to distribute his book, will be able to do so from day one – and with great pleasure.
We will never prevent this from any writer, but it is important for us to present the reality to him and advise him on what should be done, in our opinion, and in accordance with the experience we have gained over the years.
If so, we believe that a beginning author who is not yet known in the market should wait with the distribution until the stage where momentum is built around his book.
Our recommendation is to initially print a relatively small amount of copies – between 300 and 500, and carry out online distribution, with our help: we will take care of putting the book up for sale in a printed and digital edition in all online bookstores, so your book will be distributed through popular channels. It is also important to know that in these stores the commission the writers receive is significantly higher than the physical book chains.
We also recommend to our writers the online store, which allows easy purchase of physical and digital copies, alongside an option for audio books and interactive books.
The store’s authors enjoy 80% royalties from sales and we also allow other authors to join the store with favorable royalties.
At the same time, we will carry out extensive marketing activities on social networks in order to help the book gain momentum, and only after it appears that there is an economic feasibility to distribute the book to the selected bookstores – we will recommend the author to distribute his book.
After the glass ceiling is shattered and the book becomes more and more popular – this is the time when it is worthwhile to distribute the book to stores.
As mentioned, the stores place books in the foreground when there is a demand for them.
If your book reaches them when more and more people are looking for it, it will be placed there quickly.
On the sidelines of this matter, it is important for us to note another significant thing: we always reserve the author the right to choose if and when he would like to distribute his book, even when in our opinion it is not yet time.
Here are our recommendations for the way in which we think it is best to approach the distribution.
We will remind you that Trinityhillspublishing maintains a long-standing business relationship with Dialog.
Each author may decide for himself which distribution company will distribute his book, but at the same time we will always recommend the services of the Dialog company.
As mentioned, Trinityhillspublishing does not ‘issue a coupon’ at the time of distribution, as is usually the case in the field.
Of course, our people always remain involved throughout the distribution process, and accompany the author to make sure that the distribution is done in the best way.
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